Business Marketing Stories: Art from the Heart - Mike Wolpert Social Jum...

http://socialjumpstart.com/storytelling/  Your Business Marketing Story Makes Money. Tell it well, especially with video, and your friends will share it with their friends.

That's just how it works - when you deliver an interesting message.



Telling your business story will take many forms, you’ll tell it from different angles to illustrate different points.

It can be as easy as pointing a camera at a person (or have them point one at you) and ask the question “Why?” - and then listen.



Michael Feldman, an artist living and working in San Anselmo, California. We sat down, I propped up my camera and asked “Why Art?” what emerged was his “Why” - a story I call his “Passion Path” - in a few short minutes, he opened up and shared a very compelling message.

I then understood more about this man and what drives him than I likely would have with hours of conversation. I asked, listened and recorded. I learned how Michael came to embrace art as a child (and why), the impact it made in his life, and how he became this friendly, cool guy with a downtown art studio and an “Art Camp” for Kids.



Not all stories are selling stories; Michael gave us insight about what drives him and why he gives back as an Art Teacher. We could have added a call-to-action at the end (perhaps with an ending slide or by having him give a little promo about the camp). But we didn't.



For this story, it feels right to just let it be a “Passion Path” - we get that he’s in business and we discover the “Why” behind Art Camp - this makes him more ‘real’ and offers a level of intimacy that an advertisement just can’t do. If we wanted to drive enrollment for camp, we would have made a second video about the benefits to the kids, how camp is organized and where to sign up.



This video offers a very human look at a working artist. In a few short minutes I see his art differently and I think his camp is worthy of mentioning to friends with children that age.



Marketing results from a non-selling video story.

Simple :)

for more stories about story, come to the blog - http://socialjumpstart.com/main-blog/Learn How to Tell Your Business Story Well, here: http://socialjumpstart.com/storytelling/